Q: What's your approach to content strategy?

I believe every piece of content should tell a story. Before I design anything, I ask: what is this saying? What would I want to know if I came across this as a viewer? I build around that. Content shouldn’t just fill space. It should start a conversation or feeling.

Q: What’s a challenge you’ve faced in content creation, and how did you solve it?

One of the biggest challenges is trying to be a mind reader for what people want. What I’ve learned is that authenticity always wins. I’ve seen it firsthand. Content that’s true to a brand or moment always performs best. I focus on finding the overlap, staying agile, and jumping on what’s relevant in real time.

Q: What’s a project you’re proud of?

Creativity is what gets me out of bed and keeps the Sunday Scaries away. One project that will always be close to my heart was my first ever campaign at Elise x Elisia. It was just me and the founder, planning a swimwear shoot on a shoestring budget. I scouted Brooklyn Bridge Park, pulled summer into the city, and helped create something scrappy but beautiful. It taught me that a strong vision matters more than a big budget.

Q: Hot take on social media?

It’s not as hard as people make it out to be. People want connection. If you show up consistently, speak honestly, and provide real value, your community will show up for you too. It’s all about trust and authenticity.

Q: What do you love most about creating content?

I love bringing aesthetics and storytelling together. That moment when visuals and message click is magic. I also love uncovering unexpected stories and giving them a place to shine.

Q: Where do you find inspiration?

Pinterest is a huge source of inspiration for me. There’s something about moodboarding and visual exploration that lights a fire in me every time.

Q: What’s your vibe on set or in a team?

Collaborative, positive, and playlist ready. I love directing and working with others to bring a shared vision to life. Good vibes create better creativity.

Q: Why should we hire you?

Because I’m creative, strategic, and scrappy in the best way. I know how to take a small idea and turn it into something thoughtful, beautiful, and scroll-stopping. Whether it’s building a content department, launching a podcast, or rebranding a feed with limited resources, I figure it out and make it work. I’m also a Sagittarius, so I bring curiosity, optimism, and a go-all-in energy to everything I do. I’ve only seen 1% of the world (shoutout to the Been app), but I’ve told stories that reached millions, and I’d love to help you tell yours.